Putting Partnership First

If you’ve been following the Rochester Downtown Partnership and the Business Improvement District effort in downtown Rochester, you might be wondering, “Hey, what’s up with the new name?” That’s a great question!

This deliberate shift from Rochester Downtown Partnership (RDP) to Partnership for Downtown Rochester (PDR) has everything to do with putting partnership first. This move symbolizes a commitment to collaboration, listening, and learning in partnership with the Rochester community.

With this, we’ve debuted a new logo. This logo pulls inspiration from building blocks, blueprints, planning and imagination, evoking a vibrant, imaginative story that is continuing to unfold. The new color palette is lively and approachable, flexible and collaborative.

While the name may have changed, the work remains the same. We encourage you to join the effort — catch a WalkShop, attend a public meeting, chat at office hours, or send us a message. Share your vision for the future of downtown.